Privacy Policy

Welcome to Herday Fashion, your global destination for trend-driven style, from statement Sequin Dresses to cozy loungewear and essential Blue Light Glasses. Just as we craft a seamless and secure checkout experience for our fashion-forward community, we are deeply committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit wild-fableco.com or make a purchase from us.

By using our website, you agree to the collection and use of information in accordance with this policy. We design our policies with the same global ease and vibrant energy that defines our collections.

1. Information We Collect

To provide you with a personalized and effortless shopping experience, we collect information that you provide directly and through automated technologies:

• Personal Identifiers: Name, email address, shipping/billing address, phone number, and payment information (processed securely via our partners).
• Commercial Information: Records of products purchased, viewed, or added to your cart (e.g., Activewear, Boots, Graphic Tees, or items from our Cozy Collection).
• Technical & Device Data: IP address, browser type, operating system, referring URLs, and information about your interactions with our site (pages visited, clicks, time spent).
• Preferences & Communications: Your communication preferences, customer service inquiries, and feedback.

2. How We Use Your Information

We use your data to power your style journey, ensuring every transaction is as smooth as slipping into your favorite pair of boots:

• To process your orders, payments, and delivery worldwide (excluding remote regions for reliable delivery).
• To communicate with you about orders, products, promotions, and updates—like new arrivals in Hair Care or Accessory & Jewelry Gifts.
• To personalize your experience, showing you styles that match your interests (whether it’s Bikinis or Faux Leather Jackets).
• To improve our website, payment flow, and overall service based on how our community shops.
• To prevent fraud and enhance security, using encryption as a digital shield for your financial data.

3. Sharing & Disclosure of Information

We value your trust and do not sell your personal data. We only share information in the following circumstances:

• Service Providers: With trusted partners who assist in payment processing (like PayPal, Visa, MasterCard), shipping, marketing, and website operations—all bound by confidentiality agreements.
• Legal Compliance: If required by law, to protect our rights, or to ensure the safety of our customers and community.
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business, with notice to you.

4. Data Storage & Security

Your data is stored on secure servers and protected by advanced encryption technology. We implement administrative, technical, and physical safeguards to keep your information safe, mirroring the secure confidence you should feel when shopping for that bold Statement Boot or essential Bra.

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We continuously work to maintain the highest standards of security.

5. Your Rights & Choices

You have control over your personal information, including the right to:

• Access & Update: Review and update your account information through our website.
• Opt-Out: Unsubscribe from marketing emails by clicking the link in any email or contacting us.
• Data Deletion: Request deletion of your personal data, subject to legal obligations.
• Cookies: Manage cookie preferences through your browser settings (see below).

To exercise your rights, contact us at [email protected]. We will respond within a reasonable timeframe.

6. Cookies & Tracking Technologies

Like our menu that flows intuitively from Dresses to Eye Care, our website uses cookies and similar technologies to enhance your browsing experience. These help us remember your preferences, analyze site traffic, and show relevant ads for products like our Young Adult line or Handbags.

You can set your browser to refuse cookies or alert you when cookies are being sent. Note that some parts of our site (like checkout) may not function properly without cookies.

7. International Data Transfers

Based in Los Angeles, we serve a global community. Your data may be transferred to and processed in countries outside your own, including the United States. We ensure such transfers comply with applicable data protection laws and provide adequate safeguards.

8. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review it periodically.